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Unlocking alternative
There’s by no means been a extra conducive time for insurance coverage brokers to enroll and be a part of a community.
Modifications in distribution have had a big affect, as brokers deal with digital improvement, together with information taking part in a much more essential function within the trade as the ability of AI is harnessed. Networks provide brokers the prospect to pool information and stay on the trade’s forefront by having the ability to reap the benefits of social media and branding at scale.
Some networks enable brokers to take all their fee for a month-to-month payment, whereas others favor to function a no-fee mannequin and break up fee. Incentives to enroll with a community are being additional compounded within the US by political selections.
Swiss Re’s Sigma report states, “US tariffs are prone to enhance insurance coverage claims severity within the US, and will dampen insurance coverage demand, particularly within the US and for specialty strains tied to financial exercise (i.e., credit score and surety, marine, and engineering).”
This makes it a logical determination for brokers to hitch networks and take strategic shelter, together with different well-recognized advantages akin to model recognition, coaching assets, and consulting companies.
Insurance coverage Enterprise America’s 2025 information exhibits that entry to extra insurance coverage corporations and merchandise is the largest motivating issue for brokers to hitch networks (88.3 % of brokers in 2025, up from 75 % in 2024 recognized it as their high motive). This once more highlights the turbulence brokers throughout the US are feeling, and a collective want to stay in a robust place to ship the merchandise their shoppers want.
IBA surveyed brokers nationwide to realize their insights into the capabilities of networks and alliances. Respondents rated their networks throughout 10 standards together with advertising assist, entry to area of interest markets, and vendor reductions, with the main performers awarded 5-Star standing.
How IBA’s 5-Star Networks and Alliances 2025 stand out
Cementing service relations
Strategic Company Companions (SAP) has fostered shut relationships with carriers serving to brokers even by way of difficult instances. The agency has earned $300 million of aggregated premium from the zero it started with in 2020, together with a community of 36 companies.
“This stays a relationship enterprise,” says managing director John Tiene. “And so, whereas there may be turbulence, our potential to work with our service companions who know us has been important to sustaining the power of our brokers to proceed to recruit new shoppers, get them positioned, and deal with their current shoppers. That partnership makes all of the distinction.”


“The agent aggregates their premium up by way of the contract, there’s no loss ratio or penalties. Our job is to handle the ebook and the profitability on a macro degree whereas the agent takes care of the shoppers”
John TieneStrategic Company Companions
One other 5-Star winner, Good Selection, has been working with service companions to know easy methods to keep away from stress factors.
“Over the previous 12 to 18 months, we’ve been popping out of one of many hardest markets that the insurance coverage trade has confronted, so there have been challenges, but additionally plenty of alternative, which we’re enthusiastic about,” says Ashley Wingate, government vp of gross sales and distribution.
Good Selection has three verticals:
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private strains
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business strains
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categorical markets
And consequently, the corporate is cautious of oversaturation. Wingate says, “We work with our service companions to see the place they wish to develop and be a little bit bit extra surgical about that.”
The community has signed on over 1,400 new companies over the previous 12 months, which follows eight years in succession of 1,000+ additions. Wingate attributes this to the shut connections with carriers throughout the nation and the power to search out enticing charges for brokers.
“We’re in a position to negotiate high fee buildings, high contingency bonuses with service companions, and rather less premium requirement,” he notes.


“For us to achieve success, we wish to have as many companions as we are able to that strategically are aligned
with us”
Ashley WingateGood Selection
Having constructed agency connections with related carriers, Fortified, additionally a 5-Star community, has made its brokers a precedence for carriers.
CEO Joe Craven highlights how property and extra legal responsibility proceed to be challenges within the market. Nonetheless, Fortified’s profile allows it to take care of any exterior noise.
“The largest profit is from our measurement and the relationships that we’ve got,” he says. “The underwriters know who we’re. They’re going to place us on the high of the stack in lots of circumstances due to the amount that we ship them. They know our profitability, in order that they sometimes wish to work with us, realizing that they’re going to get the correct accounts on the books.”
ISU Steadfast is lively throughout the 51 jurisdictions and a few carriers it really works with have been unable to get enough charges filed by way of the division of insurance coverage over the previous couple of years. This has meant ISU has moved a big quantity of enterprise to intermediaries, wholesalers, MGAs, London, and so forth. However now the scenario has reversed.
“My greatest problem is, can I convey enterprise again to the admitted carriers from the intermediaries?,” says CEO Dan McCarthy.
Nonetheless, there was no lack of give attention to delivering for the community’s members.
“The aim is to assist the agent shield their consumer with one of the best worth within the market. We make these carriers out there in order that when smaller brokers want to cost it towards 20 carriers, they don’t must undergo 20 appointments,” provides McCarthy. “As a substitute, they will make the most of the ISU Steadfast service stock to compete towards a center market or bigger company.”
Flexibility
One quarter of brokers with out networks surveyed by IBA in 2025 stated that perceived lack of independence was their high motive for not becoming a member of a community.
McCarthy highlights that brokers prioritize autonomy, and this pertains to why ISU Steadfast solely chooses to do enterprise with brokers who display historic progress of 10–12 %.
He explains, “An agent that turns into a member is 100-percent owned by that company. We don’t carry any possession. Little or no, if something, is dictated to them, aside from they must pay us a payment each month.”
Brokers can select from ISU Steadfast’s wide-ranging service choice and tailor it to their wants, whereas a 30-day discover of departure permits them to choose out of their contract with out charges.


“Folks don’t depart ISU Steadfast until they promote their company. If I look again over 5 years, I most likely can discover lower than 5 that left for a motive aside from they offered their company”
Dan McCarthyISU Steadfast
Good Selection leads with its accommodating method contract, which is non-exclusive and one-year lengthy with no charges, permitting brokers to retain possession of their ebook and profit from top-tier commissions and bonuses.
Wingate explains, “We’re getting a higher share of the brand new companies which might be approaching board, as a result of they’re recognizing the chance to their enterprise in the event that they signal the incorrect contract. When you write a chunk of enterprise, we break up commissions, however we’ve got pores and skin within the recreation collectively.”
In the meantime, these becoming a member of Strategic Company Companions profit from a zero-commission partnership that emphasizes a profit-sharing system.
“We don’t contact commissions; the commissions go from the service to the agent. Brokers want the fee as a result of it’s what pays their payments,” explains Tiene. “They pay a small payment and so they get a big chunk of their revenue sharing. However as a result of it’s aggregated, all our brokers make extra in profit-sharing contingency income than they ever might on their very own.”
Understanding brokers
The most effective networks have crafted a reciprocal mannequin, the place they adapt and hone their focus to what members need.
SAP spends time understanding its brokers’ enterprise; it explores issues to find if they’re targeted on sure niches or perceive what service relationship might assist them develop.
“It truly is one-on-one with the company as a result of each company is a little bit totally different. We’re not a community that throws codes at an agent and goes, ‘Right here’s extra carriers to work with,’” says Tiene. “If there’s no alignment, then it’s not ever going to work.”
A typical assist system that SAP gives is for company homeowners who’re often one of many largest producers of recent enterprise however produce other managerial duties. This ends in restricted time and the community provides them a blueprint to take their company to the following degree. They take away impediments by taking over the executive burden, permitting these agent homeowners to spend extra time with shoppers.
Tiene says, “It’s wonderful how rapidly they will transfer alongside and scale, and it’s additionally our potential to convey assets that they will use to assist them transfer ahead.”
And he underlines how out there they’re to brokers, irrespective of the scenario.
“They’ll name us any time of the day or evening in the event that they’ve obtained an issue. Everyone’s obtained my cellular phone and the numbers of our consultants, and we are going to deal with it instantly.”
Fortified is conscious of how brokers are being impacted as beforehand it wasn’t very troublesome to get an umbrella over $10 million.


“There needs to be and must be greater than only a income profit to our members. They need to have a complete answer to assist them run their company on a day-to-day foundation”
Joe CravenFortified
“A lot of the carriers gained’t write greater than 5 now, and quite a lot of them gained’t even write that. It’s due to the surprising verdicts that we’re seeing throughout the nation and the strain that’s placing on the carriers from a profitability standpoint,” says Craven.
Attributable to Fortified’s measurement and profitability, it can lean on companions to assist write increased limits.
Craven provides, “We even have nice relationships with wholesalers that may assist fill within the holes once we want extra protection.”
That measurement permits the community to roll the premium up, which will get brokers into a lot better profit-sharing tiers. In lots of circumstances, Fortified even negotiates extra fee or extra overrides as a result of the associate carriers see worth from a profitability and progress standpoint.
Fortified, with 70 members throughout 10 states, provides brokers the benefit of having the ability to faucet into a various data base. No matter points might come up, there’s a great likelihood that one in every of their members has expertise and may provide an answer.
“Certainly one of my favourite tales is we had an agent who got here throughout a municipal airport and obtained the chance to cite it, however had by no means written any aviation. However we had one other member who was an professional in writing aviation, and we have been in a position to put these two collectively.”
To answer its members’ wants, ISU has constructed its personal business API ranking engine just like Tarmika and Semsee, which all its brokers get entry to. Attributable to working immediately with carriers and writing billions of {dollars} with them, ISU wished a direct relationship by constructing its personal engine.
McCarthy explains, “This 12 months, we’ve executed effectively over 10,000 transactions by way of our personal API-based ranking engine. We wish to assist our members shield their shoppers in one of the best ways doable, so we put it into the engine that goes out to a number of business carriers, after which they will current one of the best worth bundle again to their consumer.”
The system works by ISU’s ranking engine feeding a packet to the carriers’ servers, which reply and provides a quote or a declination. Presently, it has about 40 totally different product choices.
“The subsequent section will likely be including surplus strains transactions to our engine, which we’re engaged on so we will help an agent who’s engaged on a business consumer full 75 or 80 % of all their transactions,” says McCarthy. “The explanation we’re doing that form of factor is that our guardian firm, ISU Steadfast in Australia, did precisely this and is writing billions of {dollars} by way of its engines.”
Appreciative of the payment members can afford, ISU has tiered pricing. If brokers have issues, they’re linked with their native relationship supervisor, who acts as an envoy for ISU.
McCarthy says, “They coach or give them a approach by way of the problem. If they can not resolve it, then they transfer it as much as the degrees to a different individual inside our group who can clear up it.”
Staying in touch
With a presence in 48 states, Good Selection’s territorial managers commonly go to brokers.
Wingate says, “They and our state administrators go to 1000’s of brokers throughout the nation, attending to know them personally, what their wants are, and the way they will help.”
Coaching and schooling moved up IBA’s significance rankings in 2025 in comparison with 2024 (from sixth to second), demonstrating brokers’ elevated want to make full use of a community’s capabilities.
Fortified gives a producer improvement program to foster integral abilities that companies can use to improve their producers’ talents.
“The brokers can use a little bit little bit of this system or all of it, relying on what they want,” Craven explains. “In the event that they need assistance discovering producers, we’ve obtained nice companions who will help recruit folks to the companies. In the event that they need assistance financing, we’ve obtained a number of totally different arms that may assist them finance these new producers.”
Embracing tech instruments
Good Selection facilitates shut connections with tech suppliers, together with EZLynx, a comparative rater that secures discounted costs for brokers.
“We like to make use of our relationship and our measurement to barter cheaper pricing for our brokers than if they only reached out,” says Wingate. “The coaching expertise now that carriers have is top-notch. We come alongside and associate with them to bridge the hole and convey our agent to that coaching and host Good Selection trainings and webinars.”
ISU Steadfast goals so as to add an AI-powered underwriter within the latter phases of 2025, a functionality that can reduce agent quoting instances drastically.
“If I’m a retail agent, I can add a pile of paperwork,” McCarthy says. “The AI will learn all of the paperwork and pre-fill the quote system to make it even quicker and extra environment friendly for an agent. As a substitute of a human sitting there typing for 15 to 18 minutes, it simply occurs in a blink.”
Discovering tailor-made tech options is a precedence for Craven and Fortified.
“There’s quite a lot of time and vitality being spent on gathering as a lot data to assist our brokers be on the entrance fringe of this new expertise.”
Fortified’s member portal is a distinction maker for brokers, as carriers can put up data that brokers can use to find out which merchandise work finest for his or her scenario.
“It permits me to put up data that’s worthwhile to our members with regard to our manufacturing, our progress towards objectives,” Craven provides. “There’s an entire host of knowledge that they will entry. Contact details about different members, so forth, that’s all there in a single easy-to-access place within the portal.”
SAP can be exploring AI and is holding a expertise convention for brokers to discover new capabilities in 2025.
Tiene says, “Certainly one of my brokers is experimenting with bots, the place the bot goes to the service web site, pulls the cancellation discover again to the company, attaches it to the file, after which pushes out notifications to the consumer.”
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Networks that domesticate robust service relationships and present broad market entry enable brokers to stay resilient in turbulent markets.
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The significance of coaching and schooling surged in 2025 (69.68 % of brokers cited it as a high profit, up from 15.44 % in 2024). Main networks put money into improvement packages, empowering brokers to leverage new instruments and keep aggressive.
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Offering consulting, administrative assist, and hands-on steerage helps companies scale, clear up issues, and adapt to market modifications.
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