This put up is a part of a collection sponsored by EZLynx.
For unbiased brokers, crafting the right e-mail—whether or not it’s for a brand new policyholder, a renewal reminder, or a advertising and marketing marketing campaign—might be surprisingly time-consuming. Ensuring each message hits the mark can eat into precious time and shortly turn into a irritating drain on productiveness.
A examine by We Are Talker and Slack discovered that the typical small enterprise worker spends greater than 10 hours every week drafting emails. In the meantime, McKinsey stories that 28% of the typical workweek is dedicated to managing emails. Over the course of a month, or a 12 months, that’s a staggering period of time spent writing content material that shoppers may not all the time learn.
That’s the place EZLynx’s Digital Assistant (EVA) is available in. Whether or not you’re reaching out to particular person shoppers or constructing out bigger campaigns, EVA Electronic mail Content material Help leverages the ability of AI and integrates seamlessly with the EZLynx administration system that can assist you craft efficient messages in seconds.
Attending to Know EVA: Electronic mail Content material Help
So how does it work? To get began, EVA will immediate you to decide on the tone of your message: informal or formal. Then, you’ll choose the specified size—brief, medium, or lengthy. From there, merely enter a number of key phrases or a brief immediate that describes the subject of your required message. You possibly can kind your request identical to you’re chatting with a coworker. You may ask: ‘Craft me an e-mail about upcoming coverage renewals’ or ‘Create an e-mail for the next matter: umbrella insurance coverage.’ When you’re prepared, click on the ‘Write’ button and EVA will immediately generate a sophisticated e-mail.

For Invoice Richards, Chief Options Officer of Group Insurance coverage LLC, the ready-to-send nature of EZLynx’s Electronic mail Content material Help instrument saves him precious time he would in any other case spend brainstorming and enhancing emails from scratch. “I needed to write down an e-mail to one among my shoppers about voluntary advantages, so I simply made a fast request to the AI,” he defined. “It gave me a bullet-point listing of every part I used to be in search of, and I had an e-mail able to go that required little or no tweaking.”
You could be considering, ‘assist with writing emails sounds nice—however what if I don’t even know what matter I need to write about?’ EVA Electronic mail Content material Help has an answer for that too. In case you’re caught on what to write down—whether or not it’s to a person shopper or a part of a mass advertising and marketing e-mail—the characteristic’s built-in Content material Template Library is right here to assist spark inspiration, making it simple to get began even if you’re uncertain the place to start.
EVA’s Content material Library presents a variety of prompts, from welcoming new shoppers to your company and group engagement emails (like showcasing how your company offers again), to gross sales and service-oriented messages, together with recommendations on explaining underinsurance or serving to shoppers get essentially the most safety from their dwelling and auto insurance policies. Merely choose a subject, and the system will prefill the ‘Ask EVA’ part with a steered immediate you should utilize as-is or customise to higher fit your wants.
Establishing a Constant Tone and Type
Whereas EZLynx’s Electronic mail Content material Help is a strong time-saver, it additionally performs a vital position in guaranteeing consistency throughout your company’s communications—each in frequency and tone. By saving you time, EVA will assist you to achieve out to shoppers extra usually, growing engagement and constructing belief as shoppers see you as a dependable professional all the time looking for his or her wants. Moreover, Electronic mail Content material Help ensures a constant fashion in all of your e-mail communications.
In lots of organizations, totally different workforce members naturally write in numerous methods: some use a proper tone, others write extra casually; some go into nice element, whereas others choose to maintain issues brief and easy. This variation can create a disjointed expertise for shoppers and make your company’s messaging really feel inconsistent. EVA solves this by giving each message a constant tone and construction, regardless of who’s behind the keyboard. As a result of the content material is generated by a single, unified instrument as a substitute of being written from scratch by a number of folks, your company can keep a cohesive voice throughout all shopper emails— giving shoppers a well-known expertise each time they work together along with your company.

The advantages of EVA transcend constant messaging for Carlo Ferrara, Chief Working Officer of StreetSmart Insurance coverage Company. EVA helps create stronger alignment throughout his workforce. As a result of EVA Electronic mail Content material Help is constructed straight into the EZLynx Administration System, workforce members can simply view, collaborate on, and refine emails collectively in actual time. “Generally I are likely to word-vomit,” Ferrara admits. “However Electronic mail Content material Help takes what I’m making an attempt to say and makes it a lot clearer. I can work with my workforce, share the messaging we’re creating, and fine-tune it collectively—which is fairly cool.”
Preserving Communications in One Simple-To-Use-Platform
Content material help instruments are large timesavers for an unbiased agent—however having these instruments constructed straight into your company administration system might be game-changing. With EZLynx, there’s no have to waste time leaping between AI writing instruments, your administration system, and your inbox. The EVA Content material Help instrument is absolutely built-in into EZLynx, so you possibly can effectively handle shopper communications with out disrupting your workflow.
Ferrara shared how this integration has impacted his workforce: “We’ve determined to modify to EZLynx completely for our e-mail campaigns. Our previous system relied on AI to generate emails, however now with EZLynx’s new e-mail marketing campaign, we are able to streamline every part into one platform.”
EVA isn’t nearly saving time—it’s about reclaiming it so you possibly can concentrate on what actually strikes the needle: rising your online business and constructing stronger relationships with shoppers. In case you’re able to wave goodbye to author’s block and elevate your company, give EVA Electronic mail Content material Help a attempt right this moment.
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