Few voices for policyholder pursuits and their rights have remained as constant, credible, and compassionate as Amy Bach and her group at United Policyholders. I spent yesterday afternoon in Sonoma, California, talking with Amy, quite a lot of her present and former skilled employees members, volunteers who’ve labored the Maui and Los Angeles wildfires, and members of her very novice storage band. Amy Bach sings whereas enjoying the drums.
Because the founder and Govt Director of United Policyholders (UP), Amy has spent over three a long time constructing a nonprofit that has change into a go-to useful resource for insurance coverage policyholders navigating steps of restoration within the aftermath of disaster. I had the pleasure of introducing her for an award again in 2017, which I famous in Amy Bach Honored by the Florida Affiliation for Insurance coverage Reform.
After spending the afternoon together with her and her group of employees, pals, and volunteers, I was reminded of simply how important her management has been.
From the lethal wildfires that scorched Northern California in 2017 to the heart-wrenching devastation in Maui in 2023—and now, the 2025 fires throughout Los Angeles—Amy and her group have persistently proven up, not simply in phrases, however in motion.
A Decade of Motion: From Santa Rosa to Lahaina to Los Angeles
Within the wake of the 2017 Tubbs Fireplace and later the 2018 Camp Fireplace, United Policyholders mobilized rapidly with their Roadmap to Restoration® program, providing workshops, clinics, and one-on-one assist to information survivors via the advanced claims course of. This initiative, now deployed after nearly each main U.S. wildfire, has helped hundreds of households perceive their insurance coverage insurance policies, keep away from frequent pitfalls, and safe honest compensation from insurers.
UP launched the Wildfire Threat Discount and Asset Safety (WRAP) Initiative. This can be a proactive effort to coach owners on wildfire mitigation whereas advocating for insurance coverage incentives for individuals who harden their houses. In partnership with the Governor’s Workplace of Emergency Companies and the California Division of Insurance coverage, WRAP has been instrumental in shaping state-level insurance policies to deliver insurers again into high-risk areas and make insurance coverage each accessible and inexpensive.
After the 2023 wildfires in Maui, UP didn’t hesitate. They quickly printed a Hawaii-specific restoration information, held clinics in Lahaina with prior fireplace sufferer volunteers, and advocated towards insurers clawing again authorized settlements from victims. Amy co-authored a strong op-ed urging insurance coverage firms to step again and let fireplace survivors rebuild with dignity—incomes reward for as soon as once more placing individuals earlier than income. UP’s amicus program helped within the struggle to prioritize Hawaiian victims’ losses earlier than insurer subrogation pursuits.
This yr, as fires tore via Los Angeles—together with the Palisades and Eaton Fires—UP was there but once more. This time, the stakes have been increased on account of widespread reviews of lead and poisonous contamination, which insurers have been reluctant to cowl. Amy and her group supported grassroots efforts to collect contamination knowledge, amplified public well being considerations, and ensured survivors had the steerage and advocacy they wanted—whether or not in navigating coverage language or combating unjust denials.
Coverage Change By Persistence
United Policyholders isn’t only a assist group—it’s a pressure for authorized and legislative change. After the 2017 and 2018 California wildfires, Amy Bach helped form a bundle of pro-policyholder reforms. Due to her efforts, California now ensures prolonged residing expense advantages (as much as 36 months), permits policyholders to mix limits from completely different protection classes, and protects catastrophe victims from dropping protection once they want it most. These legal guidelines didn’t go themselves. They handed as a result of Amy and UP fought for them.
Comparable efforts have adopted in Hawaii, the place UP urged officers to undertake California’s requirements. In each states, United Policyholders has stepped in because the voice for individuals who’ve misplaced all the things, guaranteeing that insurance coverage doesn’t change into the second catastrophe after the fireplace.
Listed here are a number of of the subjects we mentioned yesterday:
- How the findings of lead and heavy metals are going to impression policyholders, communities, and insurance coverage firms. There’s a actual concern that many can be afraid to rebuild or dwell within the current fire-damaged areas absent higher scientific proof that these poisonous substances haven’t been eliminated
- How Proposition 103 has been working and never working within the new age of wildfires.
- Issues over insurers leaving California for extra worthwhile venues with much less stringent regulation versus being within the largest state insurance coverage market in America.
- State Farm—the current charge listening to, its claims practices and its giant market share of enterprise in California.
- The impression and significance of volunteers who’ve suffered and been via the devastation serving to those that simply suffered an analogous destiny.
- Insurance coverage affordability, Fannie Mae substitute value necessities and residential possession affordability.
- Whether or not California ought to undertake a special working technique than the California Honest Plan and the way different states function insurers of final resort.
Some insurance coverage firm commentators suppose that each one policyholders do is bash the insurance coverage business. These discussions have been about assist the insurance coverage product and assist assist the insurance coverage system in order that policyholders are higher served and guarded. Being pro-policyholder doesn’t imply being anti-insurer.
Why United Policyholders Deserves Our Help
Amy Bach and United Policyholders have stood the take a look at of time for over thirty years—not simply due to what they do, however due to how they do it. They present up, they hear, they educate, they struggle, and they’re revered. Their work is rooted in compassion however pushed by deep authorized and sensible data of how insurance coverage works (and the way it usually doesn’t).
They don’t chase headlines. They chase outcomes.
Their impression is seen in each catastrophe zone they enter. Survivors depart UP occasions not solely with brochures and pattern letters however with hope. With confidence. With readability.
They’ve elevated the rights of policyholders throughout the nation and set a typical for what nonprofit advocacy with outcomes ought to seem like.
So, in case you’re seeking to give again—to strengthen the spine of policyholder advocacy in insurance coverage—supporting United Policyholders is a good selection.
Thought For The Day
“When catastrophe strikes, insurance coverage is meant to be the security internet. However too usually, the online has holes. Our mission is to ensure it holds.”
—Amy Bach
Tune of The Day
