The Basic Sound Studio — a first-of-its-kind skilled cell recording studio (in a automobile!) is rolling into The Massive Apple! Three up-and-coming artists are driving with The Basic to file three model new songs, all main as much as the last word break: a highlight second on the 2025 MTV VMAs in New York Metropolis.
Identical to The Basic offers drivers a break by means of inexpensive insurance coverage, the Sound Studio offers rising artists a break of their careers by means of mentorship, publicity, and a shot at one thing greater. First launched in 2023, the spacious, glossy SUV is outfitted with a professional-grade recording studio, full with top-of-the-line tools for multi-track recording and mixing of high-quality songs.
INSIDE THE GENERAL SOUND STUDIO
The SUV is greater than only a recording sales space on wheels, it’s a artistic house the place rising expertise can experiment, collaborate, and seize their sound and story in actual time. Guided by an expert sound engineer, every artist obtained a recording session that resulted in a blended and mastered observe, unique album art work, and hands-on expertise with the recording course of.
From laying down vocals to fine-tuning beats, the artists walked away not solely with a sophisticated music but in addition with the arrogance and perception to maintain pushing their craft ahead. Every observe tells a narrative true to the artist’s model, celebrating individuality and their distinctive journey.
MEET THE ARTISTS
In partnership with Common Music Group (UMG), The Basic rigorously chosen Lil Q, Nevrmind and BlacMass as featured artists and gave them the chance to raise their expertise by recording three new tracks in The Sound Studio.
LIL Q
Lil Q is an up-and-coming Memphis musician who blends uncooked Southern storytelling with trendy rap vitality, rapidly carving out a reputation as one of many metropolis’s subsequent breakout voices.
“Getting the prospect to file with The Basic Sound Studio in my very own metropolis was a life-changing second. Once they first known as me in regards to the alternative, I truly thought the decision was pretend – it simply appeared too good to be true. However moving into that automobile to file and now onto the purple carpet on the VMAs proves that this huge break just isn’t solely actual, however even greater than I imagined.”
NEVRMIND
New York-based rising artist and producer Nevrmind is thought for crafting genre-blurring sounds that fuse atmospheric beats with uncooked, emotional storytelling.
“I began out as a songwriter as a result of I wished my voice to be heard and to attach with folks by means of music. Now, moving into the highlight as an artist, that dream feels even greater—and this chance with The Basic Sound Studio helps make it actual. They’re giving me a platform to share my story, and that type of break at this level in my profession means every little thing.”
BLACCMASS
BlaccMass is a rising artist and producer identified for darkish, bass-heavy soundscapes. In The Sound Studio, he reimagined Lil Q and Nevrmind’s tracks, creating his personal remixes and mashups that spotlight his signature model..
“Recording in The Basic Sound Studio really felt like leveling up — from the excessive manufacturing and set occasions to even having my very own trailer. This chance is greater than I ever imagined, and it actually seems like my huge break. Understanding that they didn’t simply think about me, however genuinely wished me right here, has been each humbling and extremely enjoyable.”
The Audio Engineer
Ace Charisma is an award-winning file producer and audio engineer whose fingerprints may be discovered on a few of as we speak’s largest hits. A multi-platinum licensed producer, Ace has labored with chart-topping artists together with GloRilla, Megan Thee Stallion, and Cardi B. In The Basic Sound Studio, he guided every recording session, serving to the artists deliver their imaginative and prescient to life with skilled polish and trade experience.
THE ROAD TO THE 2025 MTV “VMAs”
The Basic Sound Studio doubles down on the idea that giving folks a break could make all of the distinction – of their lives, on the street, and of their careers. For the primary time, that additionally means giving rising artists their largest profession break but: showcasing their voices on the 2025 MTV “VMAs.”
From recording inside a cell studio to getting red-carpet prepared, The Basic Sound Studio isn’t only a second within the highlight; it’s a launchpad to the following part of those artists’ careers.
Followers can catch The Basic Sound Studio’s artists getting hyped September 7 on the 2025 MTV “VMAs” hosted by LL COOL J and airing on CBS, simulcast on MTV and streaming on Paramount+ at 8 pm ET/5 pm PT, or observe alongside on TikTok and Instagram @TheGeneralAuto and by utilizing the hashtag #TheGeneralSoundStudio.
Discover The Basic Sound Studio
Sound Studio Recap
The Basic Sound Studio made its debut in Nashville, Tennessee again in 2023 when The Basic partnered with Epic Data to present up-and-coming artists an enormous break and an opportunity to make waves within the music trade. Outfitted with a sound sales space, management room, and professional audio engineer Hilton Wright II—a 6x Billboard #1 award-winner who has labored with stars like Drake and Massive Sean—the studio hosted a various roster of musicians throughout genres like rap, hip-hop, rock, and nation. Artists resembling Reyna Roberts, Child Tradition, Ethan Gander, AG Membership, Lex Bratcher, Bodhi Kitt, The Completely, Morgan Keller, Mason Caviness, and Anastasia Elliot recorded tracks, obtained one-on-one mentoring from Epic’s A&Rs, and shared their experiences by means of vibrant TikTok movies and a devoted Spotify playlist.
Constructing on that momentum, The Basic hosted The Sound Studio Dwell at Clear Tradition Atlanta, that includes Grammy-nominated rapper, Tobe Nwigwe, and Lex Bratcher in an explosive live performance with customized staging and dwell streams throughout social platforms. This initiative underscored The Basic’s dedication to supporting rising expertise, with content material accessible on TikTok, YouTube, and extra for followers to relive the vitality.
