In the case of selecting an insurance coverage supplier, there isn’t a greater endorsement than a suggestion from a good friend, member of the family, or colleague. For purchasers, the arrogance to advocate their insurer speaks volumes concerning the belief and satisfaction they really feel within the service supplied. This is the reason the Shopper Intelligence Awards’ Beneficial by Prospects class is without doubt one of the most extremely anticipated bulletins annually.
In 2025, we’ve seen a notable development emerge in each the motor and residential insurance coverage sectors: extra prospects than ever earlier than are comfortable to advocate their present motor insurance coverage suppliers, with an uptick seen since final 12 months within the house sector as properly. This displays not only a rising degree of satisfaction, but in addition the rising significance of buyer expertise in shaping loyalty and long-term relationships. The awards have a good time these manufacturers who’ve excelled on this space, delivering distinctive service, worth, and peace of thoughts to their prospects.
A robust 12 months for motor insurance coverage suppliers
In 2025, our information reveals that motor insurance coverage prospects are more and more happy with their suppliers, with suggestion ranges reaching their highest level since we started monitoring this metric. This shift could also be a testomony to the continued enhancements within the motor insurance coverage sector, the place innovation, buyer engagement, and repair have taken centre stage.
Dwelling insurance coverage continues to see enchancment
The house insurance coverage sector has additionally skilled a optimistic shift in buyer satisfaction this 12 months, with suggestion ranges displaying a modest uptick. Whereas the enhancements should not as dramatic as these seen in motor insurance coverage, they nonetheless mirror a broader development in the direction of higher buyer experiences throughout the trade.
What’s behind the expansion in suggestions?
As we’ve noticed in our information, the rise in buyer suggestions can largely be attributed to enhancements in numerous elements of the shopper expertise. Suppliers who’re seeing probably the most success are those that have centered on simplifying their processes, providing better transparency, and delivering on their guarantees.
A optimistic suggestion expertise additionally hinges on worth for cash. Shoppers are extra discerning than ever about how their premiums translate into service and protection. Insurers who’re assembly or exceeding buyer expectations in these areas are those incomes probably the most endorsements.
The winners of the 2025 Shopper Intelligence Awards
In recognition of their excellent efficiency in buyer suggestion, we’re proud to announce the next winners of the 2025 Shopper Intelligence Awards within the Beneficial by Prospects class:
Motor winners
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The AA |
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Admiral |
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Aviva |
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Churchill |
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Dial Direct |
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Direct Line |
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NFU Mutual |
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RAC |
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Saga |
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Sheilas’ Wheels |
*successful manufacturers are listed in alphabetical order
Dwelling winners
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Aviva |
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Financial institution of Scotland |
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Co-op |
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Direct Line |
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John Lewis |
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Nationwide |
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Prudential |
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RBS |
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Saga |
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Tesco |
*successful manufacturers are listed in alphabetical order
These manufacturers have demonstrated distinctive buyer satisfaction, loyalty, and belief, making them probably the most beneficial insurers of their respective classes.
Wanting forward
The 2025 Shopper Intelligence Awards supply a transparent indication of the place the insurance coverage trade is heading. Prospects are not simply looking for the most cost effective premiums—they’re in search of suppliers that supply dependable, accessible, and clear companies. With motor insurance coverage suggestions reaching file ranges, and residential insurance coverage displaying regular enchancment, it is clear that manufacturers that target delivering top-tier buyer experiences are poised for continued success.
Congratulations to this 12 months’s winners for his or her well-deserved recognition. Their dedication to placing prospects first has set the usual for excellence, they usually function an inspiration for the remainder of the trade to observe.
We stay up for seeing how these developments proceed to evolve within the coming 12 months, and we’ll be right here to have a good time much more manufacturers that earn the belief and suggestion of their prospects.
Are you a 2025 winner? Enquire about your award right this moment…
Congratulations – what an achievement! Why? As a result of these awards are primarily based purely on their suggestions – they usually say you’re the model to be with. Now it’s over to you to determine the way you want to maximise the worth of your award win. Click on beneath to seek out out extra…
